Imagine going to a restaurant and being served delicious food by a bad waiter who makes you wait — it’s likely the poor service that will be remembered first!

In his latest contribution to the GDPUK blog, Welltime CEO Mubbasher Khanzada argues that being in control of your waiting times is a key distinction mark for excellent customer service, in dental care as elsewhere.

In an increasingly competitive marketplace, where loyalty to one’s dentists is largely a thing of the past, your current patients may just leave for a practice if your waiting times begin to increase.